Product Placement

Product placement is an effective marketing strategy that engenders customer awareness about products and services. It aids in the generation of sales and revenue and the creation of brand loyalty. A successful form of product placement that's employed by businesses is an entity known as cross-promotion. Cross-promotional marketing strategies involve the promotion of one product or service to customers with the promotion of a similar or related product. This involves the cooperation of two or more companies in a beneficial and highly profitable manner. Cross-promotional product placement is one the most easiest and utilized forms of marketing, and serves your business advantageously by decreasing the cost of promotion and by targeting an otherwise un-tapped customer base.